Vision, creativity and empathy – I believe this is what makes a great communicator.
Vision, because we have to predict the future, and get there first . Creativity, because not every problem has a linear solution. And empathy, because our job is to put ourselves in someone else’s shoes and ask the simple question, “What’s in it for me?”
I posess these characteristics, and that is why this field chose me. I use communication to influence, to entertain and to educate. It’s such a great field! It’s our job to decide what to say, and to whom, and in the most impactful way. We decide when, and who should say it. We determine the best vehicle and method. And finally, it’s our job to understand what is beautiful and what is ugly, what stirs an emotion, and what sticks.
Knowlege/Skills/Experience in
• Brand creation and management
• Simplifying and communicating complex ideas
• Producing and directing print, web, copy writing and interactive design
• Writing including: creative, persuasive, technical, web content, press releases and presentations
• Continuous process improvement
• Strategic media buying using Institutional Research
• Marketing and coordination of multiple public events
• Public speaking to stakeholders
• Color theory, composition, typography and illustration
• The print process, including 4-color offset lithography, digital, silk screen and flexography
• Working with many non-profits including American Diabetes Assoc., Kendrick Fincher Foundation, Mercy Health Foundation, NWACC Foundation, Ozark Science Center and Youth Bridge
• Various computer software including: Adobe Creative Suite, Microsoft Office, Strata 3-D and Cinema 4-D
• Shooting and directing commercial photography including: people, products, journalistic and studio