Marketing is not a battle of products, its a battle of perceptions.
–––Jack Trout
My job is to create and communicate those perceptions. Please take time to look thru and read my portfolio. Everything I have done is for a reason; Because at the end of the day, my designs have to sell.
NWACC direct mailer
This postcard features a new look and feel for the college. Using real students, stories and quotes, we were able to convey an authenticity and approachability that had never been done before. This was a departure from the "cool kids" stock photos and incongruent color schemes that the college had previously used. Below is a sample of the college marketing materials previous to my arrival.concept/ art direction/ photography
NWACC site redesign
The new website reflects the new open, light and clean look. There is also a shift toward our homepage being a recruitment tool, as opposed to a dumping ground for any and all information. Work still needs to be done, however, on the navigation and site map. Below is the homepage of the old NWACC site.art direction/ photography
NWACC recruitment ads
This is a sample 2 print ads using actual NWACC students. They were strategically placed in publications read by traditional students and their parents. One, a high-school football magazine, and the other, a University of Arkansas publication that is handed out to every student that takes a tour on their campus.concept/ design/ photography
LCD screen ads
NWACC was the exclusive sponsor for a youth promotion at a local gaming arcade, Fast Lane Entertainment. The event was titled Teen Night. These are 2 LCD screen ads that appeared on 50 different monitors throughout the facility.
Bella Vista Center mailers
Direct Mail pieces for NWACC’s Bella Vista Center. By using actual faculty and student artwork, we were able to promote authenticity and provide fresh new cover art each semester. Much attention was paid to bright colorful imagery and large type, because of the elderly demographic.art direction/ content
NWACC 20 year logo
This logo was developed as part of a 20th anniversary celebration for the college. I used a cupola, as it is the most recognizable architectural element on campus. It appeared on tee-shirts, commemorative coins, and various print materials.concept/ design
All Product Design brand
This is a current working project for a local product design firm. I was able to be invoved at the beginning of this new start-up, developing a name, logo, website, and ad campaign. Additionally, I provide working concept drawings, such as those shown on the below letterhead, to current and prospective customers.concept/ identity/art direction/ illustration
foundation gala 2011
Each year the Foundation has their Annual Gala Fundraiser. This year, it took place on St. Patrick’s Day.concept/ art direction
juiced airport sign
Juiced creative® is a brand that was created by myself and two other individuals during nights and weekends in a very short time. The target audience was teased with direct mail and billboards for a month before the launch.When juiced went live, the sales force hit the streets, armed with brochures, magazine articles, orange ties and attitude.
This airport sign was intended to increase brand awareness.
concept/ photography/ layout/ copy writing
juiced direct mailers
These were accompanied by billboards saying the same message throughout town.concept/ photography/ layout
juiced brochure
This brochure dared to be different with a semi-transparent cover, carabiner binding and non-traditional format.concept/ identity/ photography/ layout/ copy writing
juiced billboards
The message was clear: why go to a company that outsources your display? The local marketing campaign was directly attacking the number one display company in town: a broker.concept/ layout/ copy writing
juiced tradeshows
Our goal was to take juiced national. A visit to our booth was followed up by an e-mail blast, direct mail and a phone call.organization/ graphic design/ spokesman
juiced magazine ads
Juiced had many things to accomplish: differentiate from all the other packaging companies in the area; shed the old brand baggage that they were just a box plant with no talent; stand out in a crowded market.
Our positioning statement: “the source” was a direct attack on our local competition and all of our advertising reflected that. We took an offensive tactic by understanding and acting as a number two company. I designed the logo to convey alternative choice, youth, energy and creativity.
concept/ photography/ layout/ copy writing
juiced promotional photo
At juiced, I was responsible for everything from designing sales collateral and countless presentations, to obtaining and performing interviews in national trade magazines. I was responsible for the entire look and feel of the company.This photo accompanied an article written about juiced in a local business publication.
concept/ photography/ public relations
marketing whitepapers
Often I was asked to take complicated subjects that would normally require the assistance of a salesman, and simplify it into something quick and easy to understand. Comparing national copack and distribution, for example, and explaining modular display configurations were made digestible using iconography, simple language and sharp focus.These sheets would normally be handed out at trade shows, accompanied by a Juiced sticker sheet that made fun of ourselves and promoted inter-office horseplay.
concept/ illustration/ copy writing
Suites curriculum guide
These are a few pages of a massive curriculum guide that took months to complete. I was asked to simplify the explanation of a complicated modular learning curriculum and did so by having the reader walk through a day in the life of a student, named Sara.concept/ photography/ layout
ADA campaign
I have worked with many non-profits such as the American Diabetes Association, Kendrick Fincher Foundation, Mercy Health Foundation and The Ozark Natural Science Center. This campaign was intended to encourage people who may not otherwise go to a diabetes health expo to think again.concept/ photography/ layout
Music display
I have worked as a concept artist, developing 2-D and 3-D in-store marketing solutions for fortune 100 companies. This is a CD display promoting multiple pop artists.concept/ illustration/ layout
Cutter display
Endcap promoting multiple products and price pointsconcept/ 3-D rendering/ layout
Bic/Elmers display
Back to school multi-vendor display. The graphics were meant to show many products while being youthful and fun.concept/ illustration/ layout
Jarden branding
Jarden came to us with a product and an idea. They wanted to market an air purifying “system” that included the purifier and filter. Many factors were involved in the education to the consumer: type of purifier, size of purifier based on room size, and type of filter, (there were 6 available). We developed the branding, education, icon system, interactive wheel, name, and in-store display.concept/ identity/ illustration / layout
Slimfast display
In store semi-permanent display. I worked with printers, plastic manufacturers, structural engineers, Unilever and Wyeth, (Centrum), brand managers, and Walmart Marketing to produce this display. It was a very successful and economical campaign.concept/ 3-D rendering/ layout
holiday party
The illustrations for this holiday party were created entirely out of construction paper and corrugated fiberboard.concept/ illustration/ layout
photoshoots
I’ve planned and executed many commercial photoshoots. Many were for apparel companies such as L’Koral, One Step Up and Freeze. Additionally, I’ve performed many product shoots, for national in-store marketing campaigns: from shrimp cocktail, to brass pig watering cans, to leather bags. Whether on location, or in the studio, I love experimenting with new techniques, subjects and equipment.photography/ composition/ editing
Dickies hangtags
This is a concept for Dickies work gloves labels. I provided the customer with five different identities for their different glove types. By creating interesting, non-traditional icons, (an eagle’s claw for ultimate grip), the gloves would pop off the shelves and be easily identifiable. These were designed in 2 color in order to curb print cost.concept/ illustration/ layout
diversity poster
This poster was designed for the Walmart home-office. The customer wanted something eye catching and different to promote this important speaker. I took it as an opportunity to utilize one of my hobbies: watercolor painting.concept/ illustration/ layout
Pack Rat tee
Pack Rat Outdoor Center was more than happy with this tee-shirt design celebrating their thirty-five years in business.concept/ illustration/ layout
Earthbenders identity
This company came to me with a skill set and a blank slate. Through market evaluation and learning the client’s likes, I developed an identity that said, “We are creative and modern landscape architects.”concept/ identity/ illustration/ layout
bass-x identity
Hook, Line & Sinker had a very specific idea of what they wanted their proprietary product line to look like: “I want it to look like a bass and say bass. And I want it to be edgy but easy to read. And I want script type.” This trademark is currently on such items as hats, shirts, lures, and competition fishing boats.identity/ illustration
belle aroma packaging
This is a line of skin care products aimed at Heath & Beauty stores. I developed the logo and look around the fact that soy is the main ingredient, a fact that sets it apart from many other moisturizers.concept/ identity/ photography/ illustration/ layout