Marketing is not a battle of products, its a battle of perceptions.
–––Jack Trout
My job is to create and communicate those perceptions. Please take time to look thru and read my portfolio. Everything I have done is for a reason; Because at the end of the day, my designs have to sell.
juiced airport sign
Juiced creative® is a brand that was created by myself and two other individuals during nights and weekends in a very short time. The target audience was teased with direct mail and billboards for a month before the launch.When juiced went live, the sales force hit the streets, armed with brochures, magazine articles, orange ties and attitude.
This airport sign was intended to increase brand awareness.
concept/ photography/ layout/ copy writing
juiced direct mailers
These were accompanied by billboards saying the same message throughout town.concept/ photography/ layout
juiced brochure
This brochure dared to be different with a semi-transparent cover, carabiner binding and non-traditional format.concept/ identity/ photography/ layout/ copy writing
juiced billboards
The message was clear: why go to a company that outsources your display? The local marketing campaign was directly attacking the number one display company in town: a broker.concept/ layout/ copy writing
juiced tradeshows
Our goal was to take juiced national. A visit to our booth was followed up by an e-mail blast, direct mail and a phone call.organization/ graphic design/ spokesman
juiced magazine ads
Juiced had many things to accomplish: differentiate from all the other packaging companies in the area; shed the old brand baggage that they were just a box plant with no talent; stand out in a crowded market.
Our positioning statement: “the source” was a direct attack on our local competition and all of our advertising reflected that. We took an offensive tactic by understanding and acting as a number two company. I designed the logo to convey alternative choice, youth, energy and creativity.
concept/ photography/ layout/ copy writing
juiced promotional photo
At juiced, I was responsible for everything from designing sales collateral and countless presentations to obtaining and performing interviews in national trade magazines. I was responsible for the entire look and feel of the company.This photo accompanied an article written about juiced in a local publication.
concept/ photography
marketing whitepapers
Often I was asked to take complicated subjects that would normally require the assistance of a salesman, and simplify it into something quick and easy to understand. Comparing national copack and distribution, for example, and explaining modular display configurations were made digestible using iconography, simple language and sharp focus.These sheets would normally be handed out at trade shows, accompanied by a Juiced sticker sheet that made fun of ourselves and promoted inter-office horseplay.
concept/ illustration/ copy writing
Suites curriculum guide
These are a few pages of a massive curriculum guide that took months to complete. I was asked to simplify the explanation of a complicated modular learning curriculum and did so by having the reader walk through a day in the life of a student, named Sara.concept/ photography/ layout
ADA campaign
I have worked with many non-profits such as the American Diabetes Association, Kendrick Fincher Foundation, Mercy Health Foundation and The Ozark Natural Science Center. This campaign was intended to encourage people who may not otherwise go to a diabetes health expo to think again.concept/ photography/ layout
Music display
CD display promoting multiple pop artists.concept/ illustration/ layout
Cutter display
Endcap promoting multiple products and price pointsconcept/ 3-D rendering/ layout
Bic/Elmers display
Back to school multi-vendor display. The graphics were meant to show many products while being youthful and fun.concept/ illustration/ layout
Jarden branding
Jarden came to us with a product and an idea. They wanted to market an air purifying “system” that included the purifier and filter. Many factors were involved in the education to the consumer: type of purifier, size of purifier based on room size, and type of filter, (there were 6 available). We developed branding, education, icon system, interactive wheel, name, and in-store display.concept/ identity/ illustration / layout
Slimfast display
In store semi-permanent display. I worked with printers, plastic manufacturers, structural engineers, Unilever and Wyeth, (Centrum), brand managers, and Walmart Marketing to produce this display. It was a very successful and economical campaign.concept/ 3-D rendering/ layout
holiday party
The illustrations for this holiday party was created entirely out of construction paper and corrugated fiberboard.concept/ illustration/ layout
photoshoots
I’ve planned and executed many commercial photoshoots. Many were for apparel companies such as L’Koral, One Step Up and Freeze. Additionally, I’ve performed many product shoots, for national in-store marketing campaigns: from shrimp cocktail, to brass pig watering cans, to leather bags. Whether on location, or in the studio, I love experimenting with new techniques, subjects and equipment.photography/ composition/ editing
Dickies hangtags
This is a concept for Dickies work gloves labels. I provided the customer with five different identities for their different glove types. By creating interesting icons, (an eagle’s claw for ultimate grip), the gloves would take on their own individual personality. And by being two color, would also be economical.concept/ illustration/ layout
diversity poster
This poster was designed for the Walmart home-office. The customer wanted something eye catching and different to promote this important speaker. I took it as an opportunity to utilize one of my hobbies: watercolor painting.concept/ illustration/ layout
Pack Rat tee
Pack Rat Outdoor Center was more than happy with this tee-shirt design celebrating their thirty-five years in business.concept/ illustration/ layout
Earthbenders identity
This company came to me with a skill set and a blank slate. Through market evaluation and learning the client’s likes, I developed an identity that said, “We are creative and modern landscape architects.”concept/ identity/ illustration/ layout
bass-x identity
Hook, Line & Sinker had a very specific idea of what they wanted their proprietary product line to look like: “I want it to look like a bass and say bass. And I want it to be edgy but easy to read. And I want script type.” This trademark is currently on such items as hats, shirts, lures, and competition fishing boats.identity/ illustration
belle aroma packaging
This is a line of skin care products aimed at Heath & Beauty stores. I developed the logo and look around the fact that soy is the main ingredient, a fact that sets it apart from many other moisturizers.concept/ identity/ photography/ illustration/ layout