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marketing whitepapers

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Often I was asked to take complicated subjects that would normally require the assistance of a salesman, and simplify it into something quick and easy to understand. Comparing national copack and distribution, for example, and explaining modular display configurations were made digestible using iconography, simple language and sharp focus.

These sheets would normally be handed out at trade shows, accompanied by a Juiced sticker sheet that made fun of ourselves and promoted inter-office horseplay.

concept/ illustration/ copy writing