juiced magazine ads
Juiced had many things to accomplish: differentiate from all the other packaging companies in the area; shed the old brand baggage that they were just a box plant with no talent; stand out in a crowded market.
Our positioning statement: “the source” was a direct attack on our local competition and all of our advertising reflected that. We took an offensive tactic by understanding and acting as a number two company. I designed the logo to convey alternative choice, youth, energy and creativity.
concept/ photography/ layout/ copy writing
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